Smarter E-commerce

Project Team

Content

Development

Graphic

Frontend

Backend

At University of Applied Sciences Upper Austria, I was part of a project for SMEC. SMEC stands for Smarter e-commerce and cooperates among others with Google AdWords, Google Shopping and Performance Marketing. It`s products are AdEngine, Reporter and Whoop. Following project has been created for Whoop, which is a tool to create, maintain and optimize Google Shopping campaigns. The goal of the project was a comprehensive online compendium for Google AdWords and Google Shopping which should be implemented into the company website. Our project team consisted of content-, development- and graphic team members. The content team researched content for the website. The development team was divided in backend and frontend, where I was involved and our graphic team was responsible for creating the layouts. 

DEFINITION OF TASK
SOLUTION

To open the solution click on the screen below:

APPROACH

CONTENT

  • research 

  • present first results

  • Design Thinking Workshop 

  • data collection and preparation

  • wording

Development

  • database 

  • frontend/backend 

  • integration and deployment

  • review

GRAPHIC

  • brainstorming

  • first MockUps 

  • optimizing

  • web and mobil version

  • graphics and icons